Sunday, January 4, 2009

Fantastic Cheese…

Bob claims he has invented a cheese that is so unique and wonderful (the “Fantastic Cheese”) that his Fantastic Cheese will make all other traditional cheese options commercially obsolete.
Bob’s reputation is one of being a smart technical innovator. Bob previously worked as an engineer at a large company doing work that is related to how Fantastic Cheese will be manufactured.

Bob has received some financial backing from a respected venture capital firm called New Ideas Capital. New Ideas Capital states in their Investing Policy Statement that they are focusing on investing in cheese related companies because New Ideas Capital believes that cheese is a future growth sector however New Ideas Capital will not discuss their investment in Bob’s Fantastic Cheese.

A large respected military food packaging and catering company called War Food’s, Inc. has provided some funding to Bob to help Bob further develop Fantastic Cheese. Bob has agreed provide War Food’s Inc an exclusive for Fantastic Cheese for certain military food products.
Nobody has seen or tasted Bob’s Fantastic Cheese although Bob has started to build his Fantastic Cheese factory.

An independent company has certified that Bob’s factory is capable of propagating Bob’s proprietary baseline cheese starter bacterial culture. Bob claims his cheese starter bacterial culture contains a unique balance of enzymes that interact in the curdling process in such a way that the cheese becomes Fantastic Cheese.

An independent company has certified that Bob’s factory contains cooking vats capable of maintaining a constant temperature within one quarter of one degree centigrade. Bob claims it is critical to be able to maintain an exact temperature during the cooking process to manufacture Fantastic Cheese.

A very large portion of the cheese produced worldwide is used for pizza toppings. Therefore the potential worldwide market for Fantastic Cheese as a pizza topping is fantastic if Fantastic Cheese is as fantastic as Bob claims. Every pizza maker will want Fantastic Cheese because Fantastic Cheese will render all other cheeses obsolete.

Given all the above facts, why would Bob license his Fantastic Cheese to a small pizza operator under terms that allows the small pizza operator to be the only pizza operator to use Fantastic Cheese?

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